Over the course of a year-long collaboration, my role as a graphic designer was multi-faceted, involving the creation of an entirely new brand identity. In a monumental collaboration with PHOS, I undertook the monumental task of rebranding their identity, transitioning from the original "ecoled." This ambitious project unfolded over the course of a year, encompassing a holistic approach to design that touched every facet of their visual representation. At the core of this transformation was the creation of a brand identity that not only reflected PHOS's values and mission but also spoke to their audience in a compelling visual language. The journey began with a meticulous exploration of design elements, color palettes, and typography, culminating in a brand identity that is not only visually striking but also emotionally resonant.
The redesign extended beyond the digital realm, where I crafted a website that served as the virtual embodiment of PHOS's essence. From the seamless user experience to the captivating visuals, the website became a testament to the brand's commitment to excellence. Simultaneously, I curated a suite of print collateral that extended the brand's reach to tangible touchpoints, ensuring a consistent and impactful presence in the physical world.
The project also included the design of digital creatives, allowing PHOS to make a bold statement across various online platforms. The dynamic and cohesive visuals contributed to a strong online presence, reinforcing the brand's message in the digital landscape.
An additional highlight of this collaboration was the creation of a compelling trade stand design, strategically crafted to leave a lasting impression at industry events and exhibitions. The stand became a physical manifestation of the brand, drawing in visitors and fostering meaningful connections.
As a culmination of this transformative journey, my most recent project for PHOS involved the design of a book, an endeavor that extended from the cover to every internal illustration and image. This comprehensive approach ensured that every visual element resonated with the overarching brand narrative, creating a captivating and immersive reading experience.
In essence, the PHOS rebranding project has been a testament to the power of design in shaping and communicating a brand's identity. It goes beyond aesthetics, delving deep into the heart of what PHOS represents, and creating an enduring visual legacy that resonates across mediums and platforms.